
We install high SEER air conditioning systems that lower energy bills, cool your home more evenly, and run quieter for lasting comfort.
If your current air conditioner struggles to keep up, runs loud, or drives up your power bill every summer, a high SEER AC installation can be a smart upgrade. At Williams Air Conditioning & Refrigeration, we install high-efficiency air conditioning systems that are built to cool your home better while using less energy. That means more comfort, quieter operation, and lower monthly cooling costs.
We are a family-owned company founded in 2007, and our team brings 45 years of combined hands-on experience. We serve homeowners across Madison and Marshall County, including New Hope and the Huntsville area, with honest pricing, clear communication, and quality workmanship. We are licensed and insured in HVAC and refrigeration, and we service all HVAC brands, though Daikin is our preferred brand for new system installations.
SEER stands for Seasonal Energy Efficiency Ratio. In simple terms, it measures how efficiently an air conditioner cools your home over a cooling season. A higher SEER rating means the system uses less electricity to deliver the same amount of cooling compared to an older, lower-efficiency unit.
For many homeowners, upgrading to a high SEER air conditioner is about more than energy savings. These systems often offer more even temperatures, better humidity control, quieter performance, and improved overall comfort. If your current system is aging, needs frequent repairs, or leaves hot spots around the house, a new high-efficiency AC system may be the better long-term investment.
Many customers call us when their old system is still running, but not running well. If you notice any of the issues below, it may be time to consider a high-efficiency AC replacement instead of continuing to repair an older unit.
When we install a new high SEER air conditioner, we focus on more than just swapping out equipment. We look at the full cooling setup so the new system is sized and installed correctly for your home. A proper installation plays a big part in how efficient, reliable, and long-lasting your new AC system will be.
Even the best air conditioner can underperform if it is installed incorrectly. Wrong sizing, poor airflow, or mismatched components can lead to higher utility bills, uneven cooling, extra wear on the system, and a shorter equipment life. That is why we take the time to recommend the right setup for your home instead of pushing a one-size-fits-all solution.
We do not believe in gimmick specials or confusing sales tactics. We focus on honest advice and straightforward pricing so you can make the best decision for your home and budget. If financing or payment plan options would help, let us know and we can talk through available options.
We provide high SEER AC installation for homeowners in New Hope, AL 35760 and throughout Madison and Marshall County, including the Huntsville area. If you want to replace an outdated cooling system with a more energy-efficient air conditioner, we are ready to help you compare your options and choose a system that fits your home.
If you are ready for lower cooling costs, quieter operation, and reliable comfort, call Williams Air Conditioning & Refrigeration today at (256) 426-9779. We are located at 1314 Oak Grove Rd, New Hope, AL 35760, and we make it easy to get started with a free estimate. Contact us today to schedule your high SEER AC installation and let us help you upgrade your home comfort the right way.
When you call Williams Air Conditioning & Refrigeration, we schedule a visit, send an on-the-way text, and inspect your current system, duct setup, home size, and cooling needs. We then give you a straightforward quote with good-better-best options for a high SEER AC installation, so you can choose what fits your comfort goals and budget.
We help you choose the right high-efficiency system, with Daikin as our preferred brand, and make sure the unit is matched and sized correctly for reliable performance and energy savings. Our licensed, insured team removes the old equipment, installs the new system carefully, and follows best practices to protect airflow, efficiency, and long-term system life.
After installation, we test refrigerant levels, airflow, thermostat operation, and overall cooling performance to confirm your new high SEER system is running as it should. Before we leave, we walk you through basic operation, warranty details, payment, and maintenance tips, then email your receipt so you have everything for your records.
If you’re thinking about upgrading to a high-efficiency air conditioner, these are the questions we hear most from homeowners in Madison and Marshall County. We believe in honest answers, straightforward pricing, and helping you choose the right system for your home.
SEER stands for Seasonal Energy Efficiency Ratio. A higher SEER rating means your new air conditioner uses less energy to cool your home, which can help lower monthly utility bills, improve indoor comfort, and give you quieter performance during the summer.
For many homeowners, yes. If your current system is older, runs often, struggles to keep up, or causes high power bills, a high-efficiency AC can pay off over time with better comfort, fewer breakdowns, and lower operating costs. We can give you clear options and help you decide what makes sense for your budget.
Bigger is not always better. The right air conditioner size depends on your home’s square footage, insulation, ductwork, layout, and cooling load. We look at the full setup so you get a system that cools properly without short cycling, poor humidity control, or wasted energy.
We service all HVAC brands, including Maytag, and we prefer Daikin for new installations because of its strong performance and value. Daikin equipment also includes up to a 12 year warranty, which gives many homeowners added peace of mind.
It starts with a phone call to schedule your estimate. We’ll review your home, discuss your cooling needs, and provide straightforward pricing with good-better-best options when applicable. If you move forward, we schedule the installation, send an 'on the way' text before arrival, complete the work, and email your receipt when the job is finished.
Yes. We offer financing and payment plan options to help make a new AC system easier to manage. Deposits may be required depending on the job, and final payment is collected when the installation is complete. If you want a high SEER AC quote, call Williams Air Conditioning & Refrigeration at (256) 426-9779 to get started.
See what local customers say about our HVAC service, honest pricing, and dependable results
"Very professional, personable, knowledgeable and polite. I would highly recommend him."
"Five star service from beginning to end"
"Williams installed a new HVAC for us a few days ago. They were professional, hard working, honest, and on-time. We have also referred them to clients for general maintenance and repair and they always go above and beyond. We highly recommend them for all things HVAC!"
"Marty and his team did a fantastic job with our new unit ! These guys are not out to just sell you a new unit. They went over the options on the repair of our old unit. This is the the company to call when you have a problem. Fast Fast Fast Service !!!!!"
"We have always been able to count on Marty Williams for our hvac needs - from repairing our old system, to installing our new system, and even coming out to our home after the ice storm when our downstairs furnace stopped working in frigid weather. Marty got us on the schedule lightning fast for spring maintenance. Aaron came out today, thoroughly checked our systems, and answered all my questions. He was very kind. Marty is also a super nice guy and very honest. We're thankful we found Williams Air!"
"Prompt same day service. Honest. Very professional."
"Very professional. On time and delivered excellent service with an outstanding crew. Cleaned up afterwards, took precautions to keep my home clean, put up with the dogs and kids. Would recommend!"
"I've used them twice now, and both times they were very professional, quick, and well priced. It's getting harder and harder to find people with good work ethic at a good price. This is one of them."
"Honest, efficient, amazing company. Thank you to Mr. Williams and his team for always providing us the best HVAC care and service."
"Always great service."
"Aaron did great Job again. Appreciate your quick service Williams Air conditioning!!"
"There's a reason this company is rated 5 stars. It's refreshing to hire someone who is honest and cares about fixing your stuff!"
"This is the best A/C and refrigeration company in the Hunstville area. I’ve used them multiple times and they’ve always been very personable with very reasonable with their prices. Their technicians are very skilled and stand by their work. I recommend them to everyone that needs A/C work."
"Quick and knowledgeable. Excellent workmanship."
"If you're looking for a great HVAC company that will go above and beyond, I would definitely recommend these guys. Aaron came out and spent more time on my system to ensure he covered every aspect before ultimately deciding my compressor need replaced. Once that was replaced, Marty came out and assisted with trying to solve the other issue with the system. Overall, these guys and his company are the most thorough I have ever dealt with."
"Very good service. All is well."
"Quick, professional, dependable. What more could I ask."
"Great service."
"Williams is without a doubt the best A/C company in town. Marty and Aaron always take care of us . We have never been disappointed with their service. Great company. WE TRUST THEM."
"I can always count on Marty and his team to take care of me and my family. My 73 year old mother’s unit busted and she had another company come out and pretty much take advantage of her and charge her an enormous amount and still left her without heat. I called Marty and they came out this morning and got my mom’s heat strips working until they can do the work on Monday. They are honest, affordable and most of all not going to take advantage of a 73 year old woman. I trust them and you should too!!!"
"Awesome in every way ….."
"Selling my secondary home and three days before closing I noticed my unit wasn't working. Of course I start to panic. After searching on Google, I called Marty and he was there in less than an hour and had it fixed in 5 minutes. I'm a real estate agent and it's not often you come across service like what I just experienced. Don't panic, just call Marty! Highly recommend!"
"They came out the same day and repaired my AC. They were fast, friendly and price was reasonable and they didn’t try to sell me a new unit. I will definitely use them from now on."
"Marty and his crew were on time and very courteous. Very thorough and efficient."
"These guys are great!! Quick, efficient, professional . Highly reccomend!"
"Always dependable, prompt, honest, and trustworthy! My go to company! Great service. Highly recommend!"
"I have to really give a shout out to ⭐️Williams air conditioning in New Hope! ⭐️I have used him since moving here. They have always been wonderful to work with but they really showed out today! So my air conditioner quit yesterday. He sent someone out within an hour yesterday and my motor was bad. They replaced it and all was good. I get home today at it’s 85 degrees 🥵 I call and he comes straight here ! Yes! Straight here! This is how you run a business and get life long customers. I will never use anyone else for my system as long as I am here and he is open !"
"Our blower motor went out on Thursday night, they came out Friday around lunch and it was fixed Friday afternoon! They told me my unit had warranty, which I didn't know, and even cleaned the coil while servicing our unit. He even gave us some advice on how we can make our unit last as long as possible. Great service and great people!"
"They are fair and honest!! Great price and good quality!! Called this morning they were here by lunch time. He went and got our parts came back and fixed us up. Will be using them in the future."
"Honest and reliable"
"Very professional, responsive and thorough. Will use them again!"
"Mr. Williams and his team have provided us with excellent service at a fair price for several years now. Highly recommend!"
"Marty Williams and his team have taken good care of us over the last 10 years. We just had a brand new whole house AC installed. The crew was excellent, clean and efficient. We highly recommend Marty Williams and his team!"
"I can’t stress how impressed I am with the professionalism and promptness of Marty and his team. In this day and age, it is unheard of to have people respond to you so quickly and be so honest. I highly recommend them and will use no one else!"
"This is the best hvac company in the area, and Aaron is the best hvac tech in the area. I would not use anyone else"
"Fixed my AC with in ten hours of me callng them. Nice guy, got Freon refilled and a compressor capacitor swapped for 340$"
"Williams HVAC answered phone calls on a holiday weekend and the technician came when promised. He diagnosed and repaired the unit within an hour. Excellent service!"
"Marty Williams and his team are absolutely fantastic. We’ve used them multiple times over the last 6 years and they have always been prompt, professional, and reasonable. I called at 3pm today due to our upstairs unit not cooling, and we were back up and running two hours later. The technician Aaron was awesome in the explaining everything thoroughly. Can’t recommend Williams Air Conditioning and Refrigeration enough."
"If you are looking for someone honest that actually knows what they are talking about.......Please give Marty Williams a call!!!!!! I had a different company come to our home initially to diagnose our broken AC unit. Within 5 seconds of looking at it they gave me 2 very expensive options. We could either buy a new compressor + Coolant, or we could buy a whole new system for around $6,000. We wanted a second a opinion and spoke to some friends who have dealt with Marty in the past and he came highly recommended with glowing reviews from friends of ours! We called him and explained the situation. He was at our house first thing the next morning. Within seconds we found out that the first company had completely lied and Marty had the unit WORKING in a couple of minutes!! We are now having Marty clean and service both of our units as well as replace our fan motor so that it runs smoothly. We are going to save thousands of dollars and a massive headache because we called him. I cannot say enough good things about how nice and professional he was. So please listen to a happy customer who doesn't appreciate being lied to and call this company!"
"Marty and his team are some of the best in the business who pride themselves in the work they do. They were extremely responsive and professional and I’m extremely satisfied with the work they did. If you are in the Huntsville area and need HVAC work done, then stop wasting your time calling other companies who want to just upsell you something that you don’t need and call Williams AC & Refrigeration and they’ll get you exactly what you need and at an excellent price."
"We were under the wire with selling our home and replacing the HVAC system. They were able to get to us right away and replace the unit so fast. The gentleman I worked with was pleasant and honest and wonderful. I will call them with future needs."
"So thankful I found Williams Air. They saved our family $1200. I need to buy them Thanksgiving dinner! So professional, So quick. Just Air angels from heaven. Hey, at first, I called Hiller Air, not knowing my butt from a hole in ground and they were very professional, but over charge us by about 60%. They were gonna charge $1910 for changing the core, 2 capacitors and saving and then refilling the coolant again. Thank God, I called Marty Williams and he was able to do the whole job for $695. Hallelujah! I'm a believer!"
"We use them at my home and at church and they are always prompt, professional, and their prices are very reasonable."
"Expeditious service! Thank you."
"Williams Air Conditioning & Refrigeration always does prompt and professional work at fair and reasonable prices. Marty and his team have done work for me personally at my home and at my rental property. Highly recommend!"
"With a house full of guests, our HVAC went out on Christmas eve. Not only did Williams send someone right away, they were able to find replacement parts on Christmas Eve and get it fixed. Cost was very reasonable and the technician was friendly and patient with explanations. When a minor issue about the repair arose weeks later, they sent someone within 1.5 hours of talking with them and they cheerfully fixed the minor issue for no charge."
"Referred by our realtor to Marty and he really helped us out - couldn't get our gas heat going in older home we purchased that had been sitting vacant for a while. Saved me a service call by talking me through how to turn on gas at meter - honest guy, will definitely remember him for all future HVAC needs!"
"Fast Efficient and seemed thorough!"
"A++"
"I've been using Williams Air for many years. Great people. On time and prices are reasonable."
"I highly recommend. When my business is having AC issues they are always able to come same day or the next day at the latest to check out the issue. They do a great job of communicating what the issue is and what they had to do to fix it."
"Highly recommend, fast and efficient"
"Thanks to the Williams HVAC team. Technician Aaron arrived and quickly diagnosed the problem and started with repairs. A/C was up and running within minutes. Great service!!!"
"Thank you for excellent and timely service."
"Very nice people and complete service given to my HVAC system."
"Marty’s team is always responsive and professional. Hard to find their kind of reliability."
"I called this morning and within 2 hrs my air unit was fixed! Thank you 😊"
"As per usual, Marty and his team were awesome. Quick, professional, and thorough. This time, we returned home from vacation to a sweltering hot house and called Williams A/C and Refrigeration immediately. They came out the next day for an assessment (which required a total unit replacement) and then knocked the work out the following day. Not sure if anyone else could've turned around a job like that as quickly as them!"
"My family has been using Williams for well over 10 years. Recommend them every chance we can!"
"Excellent customer service as always. Marty and his team always do it right!"
"Williams Air Conditioning are outstanding and knowledgeable professionals. They are very responsive and perform honest work at a reasonable cost. Can't recommend them enough!"
"Juan came out and helped with a Request for Repairs items the day that I called. The property was in Grant, AL and they did a wonderful job."
"Great and fast service"
"New and improved thermostat! Great service tech! Very knowledgeable and efficient. Would recommend 100%!"
"Arrived on time, actually earlier than determined time. Solved problem quickly and efficiently ."
"Williams AC is a first class honest company. I highly recommend them for a quality job at a fasting price!"
"Highly recommend this company. Aaron was on time, professional and task focused. Workmanship is A+. Left the work area spotless."
"I have use Williams Air Conditioning sense he began. He always does his best for everyone. He tries to help everyone when he can. Arron knows so much if he doesn't know it he will find out. Love these guys"
"Did a great Job and completed it on time."
"Williams continues to be my go-to HVAC expert. For years, Marty and his team have been unbelievably responsive and professional, and they continue to be so today. Whether it’s a small job (no power to thermostat) or full system replacement, Williams does the job quickly, correctly, and at very competitive prices. I highly recommend them for any HVAC needs!"
"Marty and Aaron are the best! Quick and trustworthy."
"Extremely knowledgeable and friendly. Technician was on time and a pleasure to work with."
"Technician helpful, honest, smart, quick, educational,"
"Professional. Show up on time. Complete work. Identified other non HVAC issues as observation. Cleaned up after themselves."
"Aaron did a great job! Very grateful for the fast, reasonable service on a Sunday."
"Came within 2 hours. Very professional, explained everything, would have to recommend and have. Thank You for your services."
"Would highly recommend! They were very responsive, detailed and knowledgable."
"Absolutely outstanding service. I'm a new customer, suddenly had no air conditioning. Called Mr. Williams, he had a man here within an hour. System was repaired within 30 minutes. Very personable folks. My new favorite HVAC company. Part II: Had these folks do semiannual checkup on my two systems today (3/2015). Again, outstanding, yet very thorough work, knowledgeable technician. Very informative and personable, too. Also, in my opinion, exceptional pricing for very detailed wok performed. Great company all around."
"Aaron explained everything he replaced and done. He was very efficient and always polite. He fixed the rollers so they would not make noise when the dryer was on. I always feel very confident when I asked Marty and Aaron to work on my appliances."
"Properly identified, diagnosed & repaired the issues with our unit. After receiving their estimate, we got a 2nd estimate from another local company for comparison. The other company’s estimate was literally double the estimate Williams Heating & Air gave us. Highly recommend them."
"Outstanding! Had a new Daiken Mini-Split installed in my storage building. The team was prompt, knowledgeable, efficient and cleaned up everything. Price was very competitive. Highly Recommend!"
"They are the BEST! Very knowledgeable and thorough, along with great customer service. Thank you! 🙂🙌🙏🙌🙂"
"Thank you !👍"
"Marty and his crew take care of my home and my place of business, Mann Veterinary Hospital. He and his team make us a priority every time we are in need! Particularly his team member Aaron! I can't say enough good things about him! We greatly appreciate every member."
"I called Marty first thing in the morning and by that same evening, he had come by to evaluate my project and had given me his estimate. He was able to schedule the HVAC replacement just 2 days later. His crew did an excellent job and finished the entire project in a single day. Happy to have a cool upstairs once again! Highly recommend Marty and his team for HVAC services, he is responsive and they do great work."
"I have been using Marty for many years! He & his crew do excellent work! They are honest, reliable, dependable & professional! I would recommend him to everyone! Thank you Marty for coming out on short notice! Bless you!🙏🏼🤗"
"We have been using Williams Air Conditioning for over 12 years and have always been extremely happy with the service. The technicians are knowledgeable, kind and helpful. Highly recommend for all your heating and cooling needs. An honest company charging reasonable prices for exceptional work!"
"On time, friendly and responsive. Professional local small business. Williams is the only firm we use."
"Great company with excellent customer service"
"Marty and Aaron have always taken good care of my family when we were in a pinch with no air conditioning or no heat. I appreciate the prompt, reliable, and friendly service. I have been a customer for over five years."
"Marty and his guys do a great job! They are always very responsive and helpful when they come out."
"Great Company - always responds quickly, very professional and friendly- highly recommend!"
"Courteous and dependable service"
"My air went out in the evening before bed. I got a hold of Marty and he was able to get somebody out the next day around noon. Bad news what is my 18 year old system was shot and I needed a new one. Marty was able to have his crew install it the very next day. And for the people who live paycheck to paycheck like myself, very easy for financing with him."
"Great service - technicians very knowledgable and trustworthy - thanks."
"I've trusted Williams Air for years, I've passed them on to family with equal results. Honesty and pricing that beats your corporate companies with availability that is usually same day or next day service."
"Fast, honest, and affordable"
"Fair prices, honest, dependable, and prompt service. Great folks to work with!!!"
"Most professional and trusted folks I have found."
"These folks are top notch."
"Sorted out the issue quickly and has us going again in no time."
"Thank you for being honest and trustworthy"
"Wiliams Air conditioning has Been Working On Our Restaurant company Business since he has been in Business ( 2007) So about 18 years and He is and has the most trustworthy people i Ever known He is always there for Us he is a very busy guy but it’s because he is very good at what he does"
"I would highly recommend Williams Air conditioning to anyone I know. I have had an awful experience trying to get a previous company to fix the brand new units installed in my home after many failed attempts to reach my old sales man @ rocket city air. I reached out to Williams air conditioning they were very quick to come out and diagnose my problem, they had the part ordered and my AC back up & running within 24 hours. Very professional & honest people!!"
"Fantastic service fantastic communication and honest !!"
"They were prompt, very cordial and fixed the problem very quickly."
"Made a 7:20am call trying to touch base because my AC wasn’t working. I didn’t expect to hear anything until the weekend because of previous service issues with other companies. I had a response within the minute and a scheduled evaluation at 7:30a and a running AC in 2hrs (with some complicated fixes). They were prompt, pleasant, and efficient. I can’t speak highly enough, and their pricing is very competitive. It’s a different feeling when you trust your service team! 5 stars!"
"All facets of their work and their respect for their customers are excellent and have been for years!!!"
"A great team that is professional, polite and timely…..they got to us in short notice and resolved our HVAC problem in short order!!"
"Aaron was so great! He figured out we had a thermostat issue and replaced it quickly. He was very nice and professional."
"Great job and on the spot service thanks a lot"
"Very nice gentleman, Aaron. Did a great job of diagnosing and servicing - Clean, quiet and respectful. Service was prompt and arrived at agreed upon time."
"Excellent service as always from Marty and his team."
"Quick response and excellent service."
"As always Williams comes through for me. Aaron did an amazing job working our problem in a professional and courteous manner. I have a home warranty and rather pay out of pocket - that is how much I appreciate their service"
"Aaron came out to get my heat working again when very cold temps came to the area. He discovered a breaker that supplies power to the HVAC had literally melted and caught fire which was really scary to see. However he got the breaker swapped out, replaced a faulty relay, and got my heat working again in just a couple hours. Thankful for the prompt attention and thoroughness!"
"Great company that was referred to me by a neighbor. Very honest and fair pricing with a passion for customer service and ensuring the customer is happy. Highly recommend for any and all HVAC needs."
"Always here quickly and great work. Only people we use."
"Always excellent work! Honest, reliable & professional. Thank you Marty for rescuing me in this heat advisory alert!"
"Called and got the situation resolved in a few hours."
"Honest, professional, and fantastic! It's like having a family member in your home! I will never call anyone else! Williams Air is the Best!!!"
"So appreciate Williams A/C! Our unit started having issues and they got it repaired and working again so fast. Thank you for being so honest and doing such great work."
"They are very honest. Price is reasonable. No sales talk. No double triple trip charges. they come, they diagnose, they fix."
"Excellent work"
"Hottest day of the year and we were provided service that same morning. Back up and running. Highly Recommend. Fair & Honest!"
"Great to work with. Communication was fantastic. Had them install a full system with all of the duct work. Very pleased."
"Timely delivery and prompt installation. Great craftsmanship on the install"
"These guys were so kind to my 86 year old dad who wants to tell you how to do everything. Bless him. 5hey were patient and answered his questions and explained several times I am sure knowing my dad. They were quick in getting the new unit installed and we would recommend them for anything concerning ac/heating units. This wasn't our 1st time using them and won't be the last! Very professional and so kind!!!"
"Quick and efficient!"
"Always Great service!"
"Quick service and diagnosis. Fixed the problem with one service call."
Call now for quieter cooling, lower energy bills, and expert AC installation you can trust.